📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: SIG (Semen Indonesia) Social Media Strategy

Eager to learn how SIG (Semen Indonesia) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for SIG (Semen Indonesia).

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

SIG (Semen Indonesia) is a leading cement company with a strong presence in Indonesia. The company's headquarters is located in Jakarta, and it serves clients in both domestic and international markets. With its extensive network of plants and distribution centers, SIG caters to various industries including construction, infrastructure development, and housing.

Before: The Challenges of Social Media Marketing

1. In the ever-evolving world of marketing, social media has become an essential tool for businesses to connect with their target audience. SIG recognizes this fact and has embraced social media as part of its marketing strategy. By doing so, the company has been able to reach a wider client base and engage with its customers in a more interactive way.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: SIG (Semen Indonesia)'s Successful Social Media Strategy

2. One of the key strengths of SIG's social media marketing strategy is its emphasis on content creation. The company consistently produces high-quality and informative content related to the cement industry. They share educational materials, construction tips, and updates on their latest projects. By providing valuable insights, SIG establishes itself as an authoritative source in its field, which helps build trust and credibility among its clients and partners.

Conclusion

3. While SIG's social media efforts have been commendable, there are still areas where improvement is possible. Firstly, the company could benefit from greater diversity in its content. While their educational materials are valuable, diversifying the content to include behind-the-scenes looks, employee spotlights, and user-generated content can add a more personal touch and strengthen the brand's connection with its audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video