Case Study: Sibanye-Stillwater Social Media Strategy

Eager to learn how Sibanye-Stillwater is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sibanye-Stillwater.

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Sibanye-Stillwater is a leading international precious metals mining company with headquarters in South Africa. It operates in various countries including South Africa, the United States, and Zimbabwe, and is primarily engaged in the extraction and processing of gold and platinum group metals. With a focus on sustainability and responsible mining practices, Sibanye-Stillwater caters to a wide range of clients in the precious metals industry.

Before: The Challenges of Social Media Marketing

On social media platforms, Sibanye-Stillwater leverages its presence to effectively engage with its target audience and showcase its commitment to sustainability and community development. One of the notable aspects of their social media strategy is the emphasis on sharing captivating and visually appealing content. They frequently post high-quality images and videos that highlight the natural beauty of the areas they operate in, as well as the efforts they undertake to mitigate the environmental impact of their operations.

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After: Sibanye-Stillwater's Successful Social Media Strategy

In addition to visually appealing content, Sibanye-Stillwater actively engages with their audience by responding to comments, messages, and inquiries in a timely manner. This approach helps foster a sense of connection and transparency with their stakeholders. Moreover, the company utilizes social media platforms to share updates and news about their projects, initiatives, and community involvement, providing a comprehensive overview of their operations and corporate social responsibility endeavors.


While Sibanye-Stillwater's social media marketing strategy showcases many positive aspects, there are areas where improvement could be made. Firstly, the company could benefit from diversifying its content by incorporating more educational materials on mining processes, safety protocols, and the importance of responsible mining. This would not only showcase their industry expertise but also educate their audience about their operations and dispel any potential misconceptions.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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