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Case Study: Shui On Land Social Media Strategy

Eager to learn how Shui On Land is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Shui On Land.

Continue reading to find out!

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Shui On Land is a prominent real estate development company with its headquarters in Shanghai, China. The company has a strong presence in various countries, including China, Singapore, and the United States, and primarily caters to high-end clients seeking luxury residential and commercial properties.

Before: The Challenges of Social Media Marketing

Taking a closer look at Shui On Land's social media marketing strategy, it becomes evident that they have implemented several commendable practices. Firstly, the company actively engages with its audience on platforms such as Facebook, Twitter, and Instagram. By posting regular updates, including stunning visuals of their properties, they effectively capture the attention of potential buyers and showcase the unique features of their developments.

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After: Shui On Land's Successful Social Media Strategy

Secondly, Shui On Land utilizes social media as a platform for customer service and engagement. They promptly respond to inquiries or concerns raised by users, demonstrating a commitment to building strong relationships with their audience. This level of responsiveness helps to establish trust and a positive brand image.


Furthermore, Shui On Land has embraced the power of storytelling on social media. They share captivating stories about their properties, highlighting the architectural beauty, sustainability features, and convenience of their developments. By incorporating storytelling into their marketing strategy, they are able to create emotional connections with their audience and stimulate interest in their projects.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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