Case Study: Shinsegae Social Media Strategy

Eager to learn how Shinsegae is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Shinsegae.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Shinsegae is a multinational company with headquarters in Seoul, South Korea. It operates in various countries, including South Korea, China, Vietnam, and the United States. With a focus on retail and lifestyle products, Shinsegae caters to a diverse range of clients, from fashion enthusiasts to home decor enthusiasts.

Before: The Challenges of Social Media Marketing

On social media, Shinsegae has implemented several successful strategies to engage its target audience. Firstly, the company leverages visual platforms such as Instagram and Pinterest to showcase its products in an aesthetically pleasing manner. The carefully curated content not only highlights the brand's offerings but also creates a visually appealing experience for the followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Shinsegae's Successful Social Media Strategy

Secondly, Shinsegae actively interacts with its customers on social media platforms, responding promptly to inquiries and comments. This personalized engagement helps build a sense of trust and loyalty among the customers, who feel heard and valued by the company.

Conclusion

Furthermore, Shinsegae collaborates with influential social media personalities and bloggers to promote its products. By leveraging the reach and influence of these individuals, Shinsegae maximizes its brand exposure and attracts new customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video