📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: Shimao Property Social Media Strategy

Eager to learn how Shimao Property is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Shimao Property.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Shimao Property is a leading real estate development company headquartered in Shanghai, China. With a strong presence both domestically and internationally, Shimao Property operates in major countries such as China, Australia, and the United Kingdom. The company specializes in the development of residential, commercial, and cultural properties, catering to a wide range of clients including homebuyers, investors, and businesses.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Shimao Property has successfully utilized various platforms to reach its target audience and promote its projects. One commendable aspect of their strategy is their consistent and engaging content. Through vibrant visuals and captivating storytelling, Shimao Property effectively showcases their developments, highlighting unique features and amenities, which resonate with their clients.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Shimao Property's Successful Social Media Strategy

Additionally, Shimao Property excels in building a strong online community. By actively fostering conversations and engaging with their followers, the company establishes a sense of trust and authenticity. This approach allows them to better understand customer preferences and expectations, leading to improved customer satisfaction and brand loyalty.

Conclusion

However, despite their successes, there are some areas where Shimao Property could further enhance their social media marketing strategy. Firstly, the company could benefit from implementing a more comprehensive content strategy. By diversifying their content formats, such as videos, infographics, and virtual tours, Shimao Property can provide a richer and more immersive experience for their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video