Case Study: Shimadzu Social Media Strategy
Eager to learn how Shimadzu is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Shimadzu.
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Introduction
Shimadzu Corporation, established in 1875, is a multinational corporation based in Kyoto, Japan. The company specializes in providing analytical and measuring instruments, medical systems, and industrial machinery. With a global presence, Shimadzu serves clients ranging from research institutions and universities to medical facilities and manufacturing companies in over 100 countries.
Before: The Challenges of Social Media Marketing
In the realm of social media marketing, Shimadzu has successfully utilized various platforms to engage with its audience and enhance brand visibility. One of the commendable aspects of their strategy is the consistent sharing of informative and educational content. Through blog posts, videos, and infographics, they provide valuable insights and knowledge about their products and applications. This approach helps establish Shimadzu as a thought leader in the industry while addressing the needs and interests of their clients.
After: Shimadzu's Successful Social Media Strategy
Furthermore, Shimadzu actively collaborates with key influencers and industry experts. By featuring these professionals in their content and engaging in conversations with them, the company gains credibility and expands its reach within the scientific and industrial communities. This strategy not only increases brand awareness but also creates opportunities for cross-promotion and collaboration.
Conclusion
Although Shimadzu has excelled in several aspects of their social media marketing, there are areas where improvement can be made. Firstly, the company could benefit from a more consistent posting schedule. Establishing a regular cadence of content sharing will help maintain audience interest and ensure that Shimadzu remains at the forefront of their followers' minds. Additionally, leveraging user-generated content, such as customer testimonials or case studies, can add authenticity and build trust among prospective clients.
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