Case Study: Sherwin-Williams Social Media Strategy

Eager to learn how Sherwin-Williams is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sherwin-Williams.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Sherwin-Williams is a renowned multinational company headquartered in Cleveland, Ohio. With a presence in over 120 countries, it caters to a wide range of clients, including homeowners, professional contractors, and industrial businesses. As part of their marketing efforts, Sherwin-Williams employs a social media strategy that effectively engages and connects with its target audience.

Before: The Challenges of Social Media Marketing

Using social media platforms such as Facebook, Instagram, Twitter, and YouTube, Sherwin-Williams showcases its extensive range of paint and coatings products. Through captivating visuals and useful content, the company effectively demonstrates their expertise in the industry. Their social media presence not only helps to build awareness among potential customers but also strengthens relationships with existing clients.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Sherwin-Williams's Successful Social Media Strategy

Sherwin-Williams excels in its use of social media by creating engaging and interactive experiences. They regularly share inspiring project ideas, DIY tips, and expert advice to inspire and educate their followers. By encouraging user-generated content through challenges and contests, the company fosters a sense of community and loyalty while also generating organic promotion.


Furthermore, Sherwin-Williams effectively leverages social media tools to provide exceptional customer service. They promptly respond to customer inquiries and address concerns, demonstrating their commitment to customer satisfaction. By actively engaging with their audience, the company builds trust and strengthens their reputation.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video