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Case Study: Shell Social Media Strategy

Eager to learn how Shell is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Shell.

Continue reading to find out!

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Shell, one of the world's leading energy companies, operates in over 70 countries, including the United States, United Kingdom, and Netherlands. With its headquarters in The Hague, Netherlands, Shell caters to a diverse range of clients, including individual consumers, businesses, and industrial sectors.

Before: The Challenges of Social Media Marketing

On social media, Shell's marketing strategy has shown several positive aspects. Firstly, the company actively engages with its audience by creating compelling content that resonates with their interests and concerns. Through informative posts and engaging videos, Shell strives to educate its followers about sustainable energy solutions and environmental initiatives, showcasing its commitment to a greener future. Additionally, Shell effectively utilizes social media as a platform for community building, fostering meaningful interactions and discussions around energy-related topics. By encouraging dialogue, Shell encourages customers to become brand advocates and contribute to the positive perception of the company.

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After: Shell's Successful Social Media Strategy

However, there are certain areas where Shell's social media marketing strategy can be improved. One key aspect is the need for more consistent and frequent content updates. While Shell has been successful in sharing engaging content, there can be lulls in their social media activity. By maintaining a steady stream of relevant content, Shell can enhance audience engagement and maintain their attention. Additionally, the company could invest more in influencer marketing and collaborations with key industry figures or environmental activists. Leveraging the reach and credibility of influencers can help in expanding their brand visibility and connecting with a wider audience.


In summary, Shell's social media marketing strategy showcases their commitment to sustainability and desire to engage with their audience. By sharing informative content and fostering community engagement, Shell successfully builds a positive brand image on social media. However, by enhancing content consistency and exploring partnerships with influencers, Shell can further amplify its message and reach a larger audience, contributing to its overall marketing success.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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