Case Study: Shangri-La Social Media Strategy
Eager to learn how Shangri-La is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Shangri-La.
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Introduction
Shangri-La is a luxury hotel and resort company that operates in various countries around the world. Its headquarters is located in Hong Kong, and the company caters to a wide range of clientele, including both leisure and business travelers.
Before: The Challenges of Social Media Marketing
On social media, Shangri-La has implemented a number of effective strategies to engage with its audience and strengthen its brand presence. Firstly, the company consistently shares stunning visual content showcasing its properties and destinations. This helps to create an aspirational image and captivate the attention of potential guests. Additionally, Shangri-La actively responds to customer inquiries and feedback, demonstrating a commitment to excellent customer service.
After: Shangri-La's Successful Social Media Strategy
Furthermore, Shangri-La leverages social media platforms to provide exclusive offers and promotions to its followers. By offering special deals and packages, the company encourages direct bookings and fosters a sense of loyalty among its audience. Additionally, Shangri-La collaborates with social media influencers and partners with relevant brands to extend its reach and tap into new markets.
Conclusion
Despite its successes, there are areas where Shangri-La could improve its social media marketing strategy. Firstly, the company could benefit from diversifying its content to include more behind-the-scenes glimpses, employee spotlights, and stories that evoke emotional connections. This approach would humanize the brand and create a more relatable experience for followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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