Case Study: Shandong Gold Mining Social Media Strategy

Eager to learn how Shandong Gold Mining is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Shandong Gold Mining.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Shandong Gold Mining is a renowned mining company with headquarters in China. With operations spanning across multiple countries including China, Australia, and Argentina, the company primarily caters to clients in the mining industry.

Before: The Challenges of Social Media Marketing

On social media, Shandong Gold Mining has implemented several effective strategies to engage with its target audience. Firstly, the company actively shares informative and engaging content related to the mining industry, including updates on mining projects, technological advancements, and industry news. This enables the company to establish itself as an authoritative source of information, attracting both existing clients and potential investors.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Shandong Gold Mining's Successful Social Media Strategy

Furthermore, Shandong Gold Mining has successfully utilized visual content such as images and videos to showcase its mining operations and achievements. This approach not only enhances the company's brand image but also provides a transparent view of its operations, establishing trust and credibility among stakeholders.


In addition, Shandong Gold Mining actively responds to comments, inquiries, and messages from its social media followers. This shows the company's commitment to maintaining meaningful and interactive relationships with its audience, further fostering engagement and loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video