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Case Study: Service Corp. International Social Media Strategy

Eager to learn how Service Corp. International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Service Corp. International.

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Introduction

Service Corp. International (SCI) is a leading provider of funeral and cemetery services, operating in North America, Europe, and Australia. With its headquarters in Houston, Texas, SCI serves a diverse range of clients during times of grief and loss.

Before: The Challenges of Social Media Marketing

SCI excels at utilizing social media platforms to connect and engage with its clients. Through carefully crafted content, SCI offers support and resources to those coping with loss, while also fostering a sense of community. Their social media presence allows clients to share memories, stories, and photos, creating a digital space for healing and remembrance.

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After: Service Corp. International's Successful Social Media Strategy

One of the key strengths of SCI's social media marketing strategy is their focus on empathy and personalized messaging. They understand the delicate nature of their services and ensure that their content resonates with their audience. By providing valuable resources, such as grief counseling and memorial ideas, SCI demonstrates their commitment to helping individuals navigate through the difficult grieving process.

Conclusion

Additionally, SCI utilizes social media to highlight the stories of their clients and their loved ones. By sharing these stories, they not only pay tribute to those who have passed away but also showcase the compassionate and personalized services they offer. This approach not only humanizes their brand but also builds trust and fosters a sense of authenticity.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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