Case Study: Seres Group Social Media Strategy
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Introduction
Seres Group is a global marketing agency with its headquarters in Barcelona, Spain. The company operates in multiple countries, including the United States, Germany, and China. Seres Group primarily caters to clients in the technology, retail, and hospitality sectors.
Before: The Challenges of Social Media Marketing
On social media, Seres Group has been successful in several areas. Firstly, they have established a strong presence on multiple platforms, including Facebook, Twitter, LinkedIn, and Instagram. By maintaining an active and engaging presence on these platforms, Seres Group ensures that they reach a wide audience and remain visible to potential clients.
After: Seres Group's Successful Social Media Strategy
Secondly, Seres Group utilizes social media to showcase their expertise and thought leadership in the marketing industry. They regularly share informative and relevant content, including blog posts, articles, and videos, which positions them as a trusted source of insights and solutions. This not only helps to engage their current followers but also attracts new ones.
Conclusion
Moreover, Seres Group actively engages with their audience on social media through likes, shares, and comments. They respond promptly to customer queries, feedback, and inquiries, showing that they value their clients and are committed to providing exceptional service.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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