Case Study: Sequent Scientific Social Media Strategy
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Introduction
Sequent Scientific, a global pharmaceutical company, has its headquarters in Mumbai, India, and operates in over 100 countries. It primarily caters to the veterinary pharmaceutical market, providing a wide range of products and solutions.
Before: The Challenges of Social Media Marketing
Sequent Scientific leverages social media platforms effectively to connect with its target audience and build brand awareness. They maintain active profiles on platforms like Facebook, Twitter, and LinkedIn, allowing them to engage with their clients, stakeholders, and industry professionals. By sharing valuable content related to animal healthcare, industry updates, and product information, they position themselves as a knowledgeable and reliable authority in the field.
After: Sequent Scientific's Successful Social Media Strategy
One of the key strengths of Sequent Scientific's social media marketing strategy is its focus on creating meaningful and informative content. They consistently provide educational materials, such as articles, videos, and infographics, that benefit not only their existing customers but also attract potential clients. This helps to establish trust and credibility within the industry and showcases their commitment to animal health.
Conclusion
In addition to content creation, Sequent Scientific actively interacts with its audience on social media. They respond promptly to queries, comments, and concerns raised by their followers, creating a sense of community and fostering two-way communication. This level of engagement helps them understand their customers' needs better and tailor their products and services accordingly.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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