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Case Study: Sequa Social Media Strategy

Eager to learn how Sequa is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sequa.

Continue reading to find out!



Sequa is a global company headquartered in New York City, catering to clients in various industries across multiple countries. With a strong presence in the United States, Europe, and Asia, Sequa helps businesses thrive by offering innovative solutions and services.

Before: The Challenges of Social Media Marketing

On social media, Sequa demonstrates an effective marketing strategy that showcases its expertise and engages with its target audience. One commendable aspect is their consistent and timely content updates. By regularly sharing relevant industry insights, success stories, and company news, Sequa keeps its followers informed and engaged.


After: Sequa's Successful Social Media Strategy

Additionally, Sequa actively interacts with its audience through social media platforms. They respond promptly to customer queries, comments, and concerns, fostering meaningful conversations and building trust with their clients. This personalized approach demonstrates their commitment to customer satisfaction and helps in establishing a strong brand presence.


However, there are areas where Sequa's social media marketing strategy can be improved. Firstly, they could benefit from diversifying their content format. While their written posts are informative, incorporating visual elements such as images, infographics, and videos would enhance engagement and attract a wider audience.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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