Case Study: Sequa Social Media Strategy
Eager to learn how Sequa is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sequa.
Continue reading to find out!
Introduction
Sequa is a global company headquartered in New York City, catering to clients in various industries across multiple countries. With a strong presence in the United States, Europe, and Asia, Sequa helps businesses thrive by offering innovative solutions and services.
Before: The Challenges of Social Media Marketing
On social media, Sequa demonstrates an effective marketing strategy that showcases its expertise and engages with its target audience. One commendable aspect is their consistent and timely content updates. By regularly sharing relevant industry insights, success stories, and company news, Sequa keeps its followers informed and engaged.
After: Sequa's Successful Social Media Strategy
Additionally, Sequa actively interacts with its audience through social media platforms. They respond promptly to customer queries, comments, and concerns, fostering meaningful conversations and building trust with their clients. This personalized approach demonstrates their commitment to customer satisfaction and helps in establishing a strong brand presence.
Conclusion
However, there are areas where Sequa's social media marketing strategy can be improved. Firstly, they could benefit from diversifying their content format. While their written posts are informative, incorporating visual elements such as images, infographics, and videos would enhance engagement and attract a wider audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
