Case Study: Sekisui House Social Media Strategy
Eager to learn how Sekisui House is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sekisui House.
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Introduction
Sekisui House is a leading Japanese homebuilder that operates globally, with a strong presence in countries like Japan, Australia, and the United States. Headquartered in Osaka, the company primarily caters to individuals and families seeking high-quality and environmentally-friendly housing solutions.
Before: The Challenges of Social Media Marketing
On social media, Sekisui House excels in several aspects that contribute to its strong brand presence and engagement with its target audience. Firstly, the company effectively utilizes various social media platforms to showcase its stunning architectural designs and sustainable building practices. Through visually appealing content, like photos and videos, Sekisui House creates a strong desire among potential clients to explore their housing options.
After: Sekisui House's Successful Social Media Strategy
Additionally, the company actively engages with its followers by responding to comments and inquiries promptly, demonstrating their commitment to customer satisfaction. They also leverage social media platforms to share useful content related to home maintenance, interior design trends, and sustainable living, positioning themselves as a reliable source of information for homeowners.
Conclusion
While Sekisui House leverages the advantages of social media, there are areas where their strategy can be improved. Firstly, the company could enhance its targeting by identifying the specific demographics and interests of its target audience on each social media platform. This would allow them to tailor their content and advertisements more effectively, ensuring higher engagement rates and greater conversion potential.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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