Case Study: SEI Investments Social Media Strategy
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Introduction
SEI Investments is a global financial services company headquartered in Oaks, Pennsylvania, with operations in several countries including the United States, Canada, the United Kingdom, and Asia-Pacific. The company primarily caters to institutional and private clients, offering a range of investment management, advisory, and fiduciary services.
Before: The Challenges of Social Media Marketing
On social media, SEI Investments has adopted a proactive approach to engage with its audience and showcase its expertise in the financial industry. Through its various social media channels such as LinkedIn, Twitter, and YouTube, the company shares timely and relevant content aimed at educating and informing its followers. This includes market insights, whitepapers, webinars, and thought leadership articles, providing valuable resources for its clients and prospects.
After: SEI Investments's Successful Social Media Strategy
One of the strengths of SEI Investments' social media strategy is its focus on thought leadership. The company regularly publishes original content that demonstrates its expertise and keeps its audience informed about the latest trends and developments in the financial sector. By establishing itself as a trusted source of information, SEI Investments has successfully built credibility and increased engagement on social media.
Conclusion
Moreover, SEI Investments actively encourages interaction and dialogue with its audience. The company responds to comments and inquiries promptly, addressing any concerns or questions raised by its followers. This personalized approach helps foster a sense of community and builds stronger relationships with clients and prospects.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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