Case Study: Seagen Social Media Strategy
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Introduction
Seagen is a multinational company with headquarters located in Seattle, Washington. With its widespread presence in countries like the United States, Canada, Australia, and the United Kingdom, Seagen aims to address clients in the pharmaceutical industry. Specializing in the development and commercialization of innovative cancer therapies, Seagen has a robust social media marketing strategy in place.
Before: The Challenges of Social Media Marketing
In terms of social media presence, Seagen excels in multiple areas. Firstly, their content is highly informative and engaging. Through regular updates, they keep their followers well-informed about the latest advancements in cancer research and treatment options. Moreover, they leverage various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, to reach a wider audience and cater to different demographics.
After: Seagen's Successful Social Media Strategy
Seagen also actively engages with its audience on social media. They respond promptly to comments, messages, and inquiries, fostering a sense of community and showing genuine care for their followers. By providing valuable insights and addressing concerns, Seagen builds trust and credibility among its target audience.
Conclusion
Furthermore, Seagen collaborates with influencers and partners to extend its reach on social media. By forming strategic alliances, they tap into the influencers' networks, expanding their brand awareness among relevant communities. This approach helps them establish thought leadership and gain a competitive edge in the industry.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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