Case Study: Seadrill Social Media Strategy

Eager to learn how Seadrill is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Seadrill.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Seadrill is a global offshore drilling contractor that operates in various countries, including the United States, Brazil, Norway, and the United Kingdom. With its headquarters in London, this company primarily caters to clients in the oil and gas industry.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Seadrill excels in several areas. Firstly, they actively engage with their audience through different platforms such as Twitter, LinkedIn, and Facebook. By regularly sharing industry news, updates on drilling projects, and insights into their operations, they keep their followers informed and connected.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Seadrill's Successful Social Media Strategy

Secondly, Seadrill effectively utilizes visual content on social media. They share visually appealing photos and videos that showcase their state-of-the-art drilling rigs and highlight the expertise of their workforce. This strategy helps in creating a strong brand identity and conveying their commitment to excellence.

Conclusion

Furthermore, Seadrill encourages user-generated content by inviting their clients, employees, and partners to share their experiences and perspectives. By featuring this content on their social media platforms, they foster a sense of community and reinforce trust in their brand.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video