Case Study: Schroders Social Media Strategy
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Introduction
Schroders is a global asset management company headquartered in London, United Kingdom. With a presence in over 30 countries, it caters to a diverse range of clients, including institutional investors, corporations, and individuals seeking investment solutions.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Schroders has successfully leveraged various platforms to engage with its audience and provide valuable content. Their active presence on platforms like Twitter, LinkedIn, and YouTube allows them to share insights, market updates, and thought leadership articles. By doing so, Schroders effectively positions itself as an industry expert, helping clients make informed investment decisions.
After: Schroders's Successful Social Media Strategy
The company also excels at using social media to build brand awareness and credibility. Through their well-curated content, Schroders demonstrates its expertise and commitment to innovation in the asset management industry. They frequently share success stories, investment case studies, and client testimonials, showcasing their ability to deliver results.
Conclusion
However, there are areas where Schroders could further enhance its social media marketing strategy. Firstly, the company could benefit from increased engagement with its audience. While they regularly post informative content, initiating two-way conversations and responding to comments can foster stronger relationships with followers. Engaging with clients' queries and concerns can also enhance trust and build a loyal community.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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