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Case Study: Scholastic Social Media Strategy

Eager to learn how Scholastic is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Scholastic.

Continue reading to find out!

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Introduction

Scholastic, a global publishing and educational company, operates in over 165 countries, with its headquarters based in the United States. Catering to students, teachers, and parents, Scholastic aims to promote literacy, learning, and reading worldwide.

Before: The Challenges of Social Media Marketing

On social media, Scholastic showcases a strong marketing strategy. Firstly, they consistently provide valuable content, including book recommendations, tips for parents and teachers, and engaging quizzes, fostering an interactive and educational community. By leveraging their expertise in educational resources, Scholastic offers engaging and informative posts that resonate with their target audience.

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After: Scholastic's Successful Social Media Strategy

Moreover, Scholastic actively engages with their followers by responding to comments, messages, and questions promptly. This creates a sense of connection and trust, fostering a strong relationship with their audience. By encouraging user-generated content, such as sharing pictures of children reading their books or participating in book clubs, Scholastic successfully creates a sense of community and involvement.

Conclusion

Additionally, Scholastic collaborates with influencers and authors to increase their reach and credibility. By partnering with renowned personalities in the literary world, Scholastic effectively expands its brand visibility and attracts a wider audience. These collaborations also help in creating buzz and anticipation for new book releases or educational programs.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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