Case Study: Schnitzer Steel Social Media Strategy

Eager to learn how Schnitzer Steel is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Schnitzer Steel.

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Schnitzer Steel is a renowned company in the scrap metal recycling industry. With headquarters in the United States, Schnitzer Steel operates in multiple countries including the US, Canada, and Puerto Rico. The company primarily caters to industrial clients, construction companies, and individuals who require recycling services for their metal waste.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Schnitzer Steel has taken several commendable initiatives. Firstly, they make effective use of platforms like Facebook, Twitter, and LinkedIn to connect with their audience. Through creative and engaging content, they showcase the importance of recycling and share updates on their sustainability efforts, which helps to build a positive brand image.

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After: Schnitzer Steel's Successful Social Media Strategy

Schnitzer Steel also actively responds to customer inquiries and feedback on social media channels, demonstrating their commitment to excellent customer service. By promptly addressing concerns and providing helpful information, they enhance their trustworthiness and encourage customer loyalty.


Furthermore, Schnitzer Steel collaborates with influencers, bloggers, and industry experts to amplify their reach and promote their recycling services. By partnering with individuals who share their values and have a significant online presence, the company effectively reaches a broader audience and increases brand awareness.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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