Case Study: Schindler Social Media Strategy
Eager to learn how Schindler is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Schindler.
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Introduction
Schindler is a global company specializing in the manufacturing and installation of elevators, escalators, and moving walkways. With its headquarters in Switzerland, Schindler operates in over 100 countries worldwide, serving a wide range of clients, including commercial buildings, airports, shopping malls, and residential complexes.
Before: The Challenges of Social Media Marketing
On social media, Schindler has managed to leverage its strong brand presence to engage with its target audience effectively. Firstly, the company has excelled at providing engaging and informative content. Through videos and images, Schindler showcases its innovative products, highlighting their features and benefits. This helps potential clients understand the value that Schindler brings to their projects.
After: Schindler's Successful Social Media Strategy
Furthermore, Schindler has utilized social media platforms to stay connected with its customers. Through active responses and interaction, the company has created a sense of community and fostered engagement. Schindler also shares success stories and case studies, demonstrating its expertise and the positive impact it has on its clients' businesses.
Conclusion
Despite its successes, Schindler's social media marketing strategy can benefit from a few improvements. Firstly, the company should focus on diversifying its content. While product features are essential, Schindler could also share insights on industry developments, sustainability initiatives, and future trends. This broader range of content would appeal to a wider audience and position Schindler as a thought leader in its field.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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