Case Study: Schindler Group Social Media Strategy
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Introduction
Schindler Group is a prominent global company specializing in the manufacturing and maintenance of elevators, escalators, and moving walkways. With its headquarters located in Switzerland, the company operates in over 100 countries and serves a wide range of clients including residential, commercial, and industrial sectors.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Schindler Group has employed several effective strategies to engage with its target audience and build a strong online presence.


After: Schindler Group's Successful Social Media Strategy
First and foremost, the company has successfully utilized various social media platforms to showcase its innovative products and solutions. Through visually appealing and informative content, Schindler Group effectively communicates the benefits and features of its elevators and escalators, capturing the attention of potential customers.
Conclusion
Schindler Group also demonstrates a commitment to corporate social responsibility on its social media channels. The company promotes sustainable practices and emphasizes the importance of energy efficiency in its products, resonating with environmentally conscious consumers. By highlighting its efforts to reduce carbon emissions and support green initiatives, Schindler Group effectively positions itself as a socially responsible brand.


Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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