Case Study: Scentre Group Social Media Strategy
Eager to learn how Scentre Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Scentre Group.
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Introduction
Scentre Group is a leading Australian property company with headquarters in Sydney. With a strong presence in both Australia and New Zealand, it operates a portfolio of Westfield shopping centers, catering to a diverse range of clients including retailers, shoppers, and local communities.
Before: The Challenges of Social Media Marketing
When it comes to their social media marketing strategy, Scentre Group has made commendable efforts to engage with their audience effectively. Through their active presence on platforms such as Facebook, Instagram, and Twitter, they manage to connect with their target market in a meaningful way.
After: Scentre Group's Successful Social Media Strategy
Firstly, Scentre Group leverages social media to promote their shopping centers and the brands within them. They regularly share updates and announcements about new store openings, events, and promotions, creating anticipation and excitement among their followers. This approach helps to drive footfall and support the businesses operating within their centers.
Conclusion
Secondly, Scentre Group understands the importance of user-generated content and encourages shoppers to share their experiences with hashtags and location tags. This creates a sense of community and allows potential customers to see real-life examples of enjoyable shopping experiences at their centers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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