Case Study: ScanSource Social Media Strategy
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Introduction
ScanSource is a multinational technology solutions provider, with its headquarters based in Greenville, South Carolina, United States. The company has a significant presence in various countries, including North America, Latin America, Europe, and Asia Pacific. The company primarily serves the needs of value-added resellers (VARs) and other technology solution providers.
Before: The Challenges of Social Media Marketing
ScanSource's social media marketing strategy has been commendable for several reasons. Firstly, the company actively engages with its target audience across various social media platforms, such as Twitter, LinkedIn, and Facebook. By doing so, ScanSource establishes a direct line of communication and creates an online community where clients can ask questions, seek support, and share their experiences.
After: ScanSource's Successful Social Media Strategy
Secondly, ScanSource consistently shares valuable content on its social media channels. The company understands the importance of providing educational resources, industry news, and thought leadership articles to its audience. By offering informative and relevant content, ScanSource positions itself as a trusted advisor and demonstrates its expertise in the technology solutions industry.
Conclusion
Furthermore, ScanSource effectively uses social media to highlight its partnerships and collaborations. The company regularly showcases successful projects and case studies, emphasizing its ability to deliver innovative solutions to its clients. This approach not only demonstrates ScanSource's capabilities but also acts as social proof, inspiring confidence in potential customers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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