Case Study: Scandinavian Tobacco Group Social Media Strategy

Eager to learn how Scandinavian Tobacco Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Scandinavian Tobacco Group.

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Scandinavian Tobacco Group (STG) is a global company with its headquarters in Denmark. It operates in more than 100 countries and has a strong presence in Scandinavia, Europe, North America, and Asia. As a leading manufacturer of cigars, pipe tobacco, and fine-cut tobacco, STG primarily caters to adult consumers who appreciate premium tobacco products.

Before: The Challenges of Social Media Marketing

In recent years, STG has successfully leveraged social media platforms to engage with its target audience and strengthen its brand presence. Through strategic content creation and targeted advertising, the company has effectively communicated its product portfolio, craftsmanship, and brand heritage. By showcasing the unique experiences and stories associated with their tobacco products, STG has created a sense of community among its followers.

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After: Scandinavian Tobacco Group's Successful Social Media Strategy

One of the key strengths of STG's social media marketing strategy is its focus on visual storytelling. The company consistently shares visually appealing and high-quality content, including images and videos, showcasing the artistry and craftsmanship behind their products. This not only grabs the attention of their followers but also highlights the attention to detail that goes into each tobacco product.


STG has also made efforts to actively engage with its audience by responding to comments and messages promptly. This personalized approach helps in building trust and loyalty among their customers. By regularly sharing educational content and product updates, STG ensures that its followers are well-informed and aware of the latest offerings within their portfolio.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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