📣 Join us in our webinar interview with Simone Bonnett, "Creating a humanized Culture through Employee Advocacy" ✨ on September 26!
GPT-SEO Testing page

Case Study: Sberbank of Russia Social Media Strategy

Eager to learn how Sberbank of Russia is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sberbank of Russia.

Continue reading to find out!



Sberbank of Russia is one of the largest and oldest banks in Russia, serving as the country's leading financial institution. Headquartered in Moscow, Sberbank operates in multiple countries including Russia, Belarus, Kazakhstan, and others. With a diverse client base ranging from individual customers to large corporations, the bank caters to a wide range of financial needs.

Before: The Challenges of Social Media Marketing

On social media, Sberbank has implemented several effective strategies that have contributed to its success. Firstly, the bank actively engages with its audience by sharing valuable content that revolves around financial education, tips for managing personal finances, and updates on the latest banking services. By providing useful information, Sberbank establishes itself as a trusted source of financial knowledge, increasing customer loyalty and engagement.


After: Sberbank of Russia's Successful Social Media Strategy

Secondly, Sberbank utilizes various social media platforms, such as Facebook, Twitter, Instagram, and YouTube, to reach a broader audience. The bank recognizes the importance of adapting to different platforms and tailors its content accordingly. This allows Sberbank to connect with diverse demographics, ensuring that its message reaches a wide range of potential clients.


Furthermore, Sberbank leverages social media platforms to promote its corporate social responsibility initiatives. By highlighting its involvement in community projects, environmental sustainability efforts, and charitable campaigns, the bank showcases its commitment to making a positive impact beyond its core financial services. This helps build a positive brand image and fosters a sense of trust and goodwill among its customers.

Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Discovering the power of Advocacy starts with this Ambassify demo