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Case Study: Sarana Menara Nusantara Social Media Strategy

Eager to learn how Sarana Menara Nusantara is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sarana Menara Nusantara.

Continue reading to find out!

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Sarana Menara Nusantara (SMN) is a telecommunications infrastructure company headquartered in Jakarta, Indonesia. With a presence in Indonesia and Myanmar, SMN aims to provide reliable and efficient connectivity solutions to its diverse clientele, including telecom operators and corporate customers.

Before: The Challenges of Social Media Marketing

On social media, SMN effectively leverages its platforms to engage with its target audience and promote its services. By regularly sharing industry insights, news updates, and success stories, SMN establishes itself as a thought leader in the telecommunications sector. This approach not only demonstrates its expertise but also provides value to its followers, generating increased brand recognition and credibility.

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After: Sarana Menara Nusantara's Successful Social Media Strategy

Additionally, SMN utilizes social media to showcase its commitment to corporate social responsibility (CSR). Through dedicated posts highlighting its initiatives, such as supporting education and environmental conservation, SMN effectively communicates its dedication to making a positive impact in the communities it serves. This helps to build a favorable brand image and resonate with socially-conscious customers.


While SMN demonstrates several strengths in its social media marketing strategy, there are areas for improvement. One aspect that could be enhanced is the frequency of content posting. By consistently sharing relevant and engaging content, SMN can maintain a stronger online presence and keep its audience consistently engaged.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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