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Case Study: Santos Social Media Strategy

Eager to learn how Santos is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Santos.

Continue reading to find out!

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Santos is a multinational company with headquarters in Brazil. The company operates across various countries, including Brazil, the United States, Australia, and Indonesia. Santos primarily focuses on the exploration, production, and sale of oil and gas. With a diverse range of clients from different sectors, including energy, manufacturing, and transportation, Santos has established a solid reputation in the industry.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Santos has successfully leveraged various platforms to engage its target audience and strengthen brand awareness. One of the key strengths of their strategy is the use of visually appealing content. Santos captivates its followers with stunning images and videos showcasing their operations and projects. By sharing these visual stories, the company effectively demonstrates its expertise and commitment to sustainable energy solutions.

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After: Santos's Successful Social Media Strategy

Furthermore, Santos actively engages with its audience through regular updates and interactive posts. They encourage user-generated content by running contests and campaigns, which not only increases engagement but also creates a sense of community among followers. By responding promptly to comments and messages, Santos shows its dedication to customer satisfaction, building trust and loyalty.


However, there are also areas where Santos could improve its social media marketing strategy. Firstly, the company could enhance its use of analytics to measure and track the effectiveness of different campaigns. This data-driven approach would provide valuable insights into audience preferences, allowing Santos to refine its content and optimize engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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