Case Study: Santander Social Media Strategy

Eager to learn how Santander is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Santander.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Santander is a global banking and financial services company headquartered in Spain. With a presence in more than 40 countries, Santander serves a diverse range of clients, including individuals, small businesses, and large corporations.

Before: The Challenges of Social Media Marketing

On social media, Santander has successfully implemented a number of effective strategies to engage with its audience and enhance its brand visibility. Firstly, the company consistently shares valuable content that educates and informs its followers. This includes financial tips, investment insights, and updates on industry trends. By providing relevant and helpful information, Santander positions itself as a trusted financial resource, strengthening its relationships with both current and potential clients.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Santander's Successful Social Media Strategy

In addition, Santander actively interacts with its audience through social media. The company responds to customer inquiries, comments, and concerns in a timely manner, showcasing its commitment to customer service. By being responsive and engaging, Santander fosters a sense of trust and loyalty among its followers.


Furthermore, Santander utilizes social media platforms to promote its corporate social responsibility initiatives. The company regularly showcases its efforts in giving back to the community and supporting various causes. By highlighting its commitment to social and environmental issues, Santander enhances its brand image and resonates with socially conscious consumers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video