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Case Study: Santander Polska Social Media Strategy

Eager to learn how Santander Polska is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Santander Polska.

Continue reading to find out!

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Introduction

Santander Polska is a leading retail and commercial bank operating in Poland. It is a subsidiary of Banco Santander, one of the largest banking groups in the world. With its headquarters in Warsaw, Poland, Santander Polska serves a wide range of clients, including individuals, small and medium-sized enterprises, and large corporations.

Before: The Challenges of Social Media Marketing

On social media, Santander Polska has successfully implemented a well-rounded marketing strategy to engage with its target audience. Here are some of the positive aspects of their social media approach:

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Ideas about KPIs and OKRs for employee advocacy

After: Santander Polska's Successful Social Media Strategy

1. Engaging Content: Santander Polska consistently shares informative and engaging content on various social media platforms, including Facebook, Twitter, and Instagram. They provide financial tips, news, and updates to educate their followers and establish themselves as a reliable source of financial information.

Conclusion

2. Customer Interaction: The bank actively interacts with its customers on social media by promptly responding to queries and concerns. This personalized engagement builds trust and strengthens customer relationships.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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