Case Study: Sanlam Social Media Strategy

Eager to learn how Sanlam is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sanlam.

Continue reading to find out!

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Sanlam is a multinational financial services company headquartered in Cape Town, South Africa. With operations in various countries around the world, including South Africa, Namibia, Botswana, and Zimbabwe, Sanlam primarily caters to individual and corporate clients seeking comprehensive financial solutions.

Before: The Challenges of Social Media Marketing

On social media, Sanlam has established a strong presence, leveraging various platforms to engage with its target audience effectively. One commendable aspect of their social media marketing strategy is their commitment to providing valuable and informative content. They regularly share articles, videos, and infographics on topics such as financial planning, investment strategies, and insurance advice, ensuring that their followers stay well-informed about their financial well-being.

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After: Sanlam's Successful Social Media Strategy

Sanlam's social media accounts actively encourage audience interaction. They regularly respond to comments, queries, and concerns from their followers, fostering a sense of trust and accessibility. Moreover, the company takes advantage of visual content, utilizing eye-catching graphics and illustrations to enhance engagement and make complex financial concepts more digestible for their audience.


While Sanlam has made significant strides in their social media marketing, there are areas in which they can further improve. Firstly, diversifying their content types and formats could help them reach a wider audience. Incorporating elements such as live videos, podcasts, and interactive quizzes can add variety to their social media content and cater to different preferences.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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