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Case Study: Sandvik Social Media Strategy

Eager to learn how Sandvik is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sandvik.

Continue reading to find out!



Sandvik is a multinational engineering company with headquarters in Stockholm, Sweden. Operating in more than 160 countries worldwide, the company provides advanced technology solutions to clients in industries such as mining, rock excavation, construction, and manufacturing.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Sandvik has implemented several effective strategies to engage and connect with its target audience. Firstly, the company utilizes various social media platforms such as LinkedIn, Twitter, and YouTube to reach out to industry professionals, customers, and potential clients. Through these platforms, Sandvik shares valuable content, including informative videos, product updates, industry news, and case studies, aimed at addressing the needs and interests of its clients.


After: Sandvik's Successful Social Media Strategy

Sandvik also actively promotes user-generated content, encouraging customers and business partners to share their experiences and success stories. By highlighting real-life examples and testimonials, the company enhances its credibility and builds trust with its audience. This approach not only helps in showcasing the effectiveness of Sandvik's products but also strengthens customer relationships.


Moreover, Sandvik leverages social media as a platform for thought leadership. The company regularly publishes insightful articles, whitepapers, and blog posts, establishing itself as a knowledgeable and authoritative voice in the industry. By sharing valuable expertise and fostering discussions on relevant topics, Sandvik aims to position itself as a trusted advisor among its target market.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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