📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Samsung Heavy Industries Social Media Strategy

Eager to learn how Samsung Heavy Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Samsung Heavy Industries.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

With a strong foothold in the shipbuilding industry, Samsung Heavy Industries (SHI) is one of the world's leading companies in the sector. Headquartered in Seoul, South Korea, SHI operates in multiple countries, including Japan, Singapore, and the United States, catering to a diverse range of clients in the maritime industry.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, Samsung Heavy Industries has successfully utilized various platforms to enhance brand visibility and engage with their target audience. One notable aspect of their social media approach is the emphasis on showcasing their technological advancements and innovative projects. Through captivating visual content and detailed descriptions, SHI effectively highlights their expertise and capabilities, positioning themselves as an industry leader.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Samsung Heavy Industries's Successful Social Media Strategy

Additionally, Samsung Heavy Industries actively utilizes social media to provide updates on their ongoing projects and company milestones. By keeping their audience informed, they foster transparency and trust among their clients and stakeholders. This proactive approach allows SHI to maintain a strong brand presence and effectively communicate their value proposition.

Conclusion

While Samsung Heavy Industries excels in many aspects of social media marketing, there are areas where there is room for improvement. For instance, to further enhance their engagement with the audience, it would be beneficial for SHI to actively respond to comments and inquiries on their social media platforms. By promptly addressing user queries and concerns, they can create a more interactive and personalized experience for their followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video