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Case Study: Samsung Heavy Industries Social Media Strategy

Eager to learn how Samsung Heavy Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Samsung Heavy Industries.

Continue reading to find out!

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With a strong foothold in the shipbuilding industry, Samsung Heavy Industries (SHI) is one of the world's leading companies in the sector. Headquartered in Seoul, South Korea, SHI operates in multiple countries, including Japan, Singapore, and the United States, catering to a diverse range of clients in the maritime industry.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, Samsung Heavy Industries has successfully utilized various platforms to enhance brand visibility and engage with their target audience. One notable aspect of their social media approach is the emphasis on showcasing their technological advancements and innovative projects. Through captivating visual content and detailed descriptions, SHI effectively highlights their expertise and capabilities, positioning themselves as an industry leader.

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After: Samsung Heavy Industries's Successful Social Media Strategy

Additionally, Samsung Heavy Industries actively utilizes social media to provide updates on their ongoing projects and company milestones. By keeping their audience informed, they foster transparency and trust among their clients and stakeholders. This proactive approach allows SHI to maintain a strong brand presence and effectively communicate their value proposition.


While Samsung Heavy Industries excels in many aspects of social media marketing, there are areas where there is room for improvement. For instance, to further enhance their engagement with the audience, it would be beneficial for SHI to actively respond to comments and inquiries on their social media platforms. By promptly addressing user queries and concerns, they can create a more interactive and personalized experience for their followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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