Case Study: Sampoerna Social Media Strategy

Eager to learn how Sampoerna is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sampoerna.

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Sampoerna is a multinational company based in Indonesia, with headquarters in Jakarta. The company primarily operates in the consumer goods industry, producing and marketing a range of tobacco products. With a strong presence in Indonesia and other countries in Southeast Asia, Sampoerna caters to a diverse group of clients, targeting both local and international consumers.

Before: The Challenges of Social Media Marketing

On social media platforms, Sampoerna has implemented several effective strategies to engage with its target audience and promote its brand. Firstly, the company actively maintains a presence on popular platforms such as Facebook, Instagram, and Twitter, allowing it to reach a wide range of users and potential customers. By utilizing these platforms, Sampoerna can communicate directly with its audience, respond to inquiries, and address concerns swiftly.

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After: Sampoerna's Successful Social Media Strategy

Additionally, Sampoerna leverages social media to showcase its products and communicate its brand values effectively. Through visually appealing images and creative content, the company captures the attention of users and creates a positive brand image. By utilizing influencers and social media advertising, Sampoerna effectively reaches its target market and increases brand awareness.


While Sampoerna has implemented successful social media marketing strategies, there are also areas for improvement. Firstly, the company could benefit from a more consistent posting schedule to maintain engagement with its audience. Regularly publishing relevant and captivating content can help keep followers interested and connected to the brand.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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