Case Study: Salzgitter Social Media Strategy

Eager to learn how Salzgitter is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Salzgitter.

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Salzgitter is a global industrial group headquartered in Germany, with operations in more than 50 countries worldwide. It primarily caters to clients in the steel and technology sectors, offering a wide range of products and services.

Before: The Challenges of Social Media Marketing

On social media, Salzgitter has successfully implemented several strategies that have strengthened its online presence and engagement with its target audience. Firstly, the company actively engages with its followers by regularly posting relevant and informative content. This includes updates on industry news, product launches, and company achievements. By providing valuable information to its audience, Salzgitter establishes itself as a trusted source of expertise in its field.

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After: Salzgitter's Successful Social Media Strategy

Secondly, Salzgitter effectively utilizes visual content to capture the attention of its followers. The company shares high-quality images and videos showcasing its products and manufacturing processes. This visual content not only highlights Salzgitter's expertise but also provides an immersive experience for viewers, enhancing their understanding and interest in the company.


Furthermore, Salzgitter actively interacts with its audience by responding to comments and messages in a timely manner. This shows that the company values the opinions and inquiries of its followers, fostering a sense of community and strengthening customer relationships. By maintaining open lines of communication, Salzgitter ensures that its social media platforms serve as a platform for engagement and interaction.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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