Case Study: Saipem Social Media Strategy

Eager to learn how Saipem is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Saipem.

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Saipem is a global leader in engineering, procurement, construction, and drilling services for the oil and gas industry. With its headquarters in Milan, Italy, Saipem operates in more than 60 countries worldwide, including major oil-producing countries like Saudi Arabia, the United States, and Brazil. The company primarily addresses clients in the oil and gas sector, working with major industry players and national oil companies.

Before: The Challenges of Social Media Marketing

Saipem has effectively utilized social media as a part of its marketing strategy. Firstly, the company understands the importance of building a strong online presence and consistently engages with its audience across various social media platforms. Through regular updates and posts, Saipem shares valuable content, including project updates, technological advancements, and industry insights, keeping its followers informed and engaged.

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After: Saipem's Successful Social Media Strategy

Furthermore, Saipem leverages social media to showcase its commitment to sustainability and social responsibility. The company frequently highlights its efforts in reducing carbon emissions, promoting renewable energy projects, and supporting local communities. By sharing these initiatives, Saipem effectively portrays itself as an environmentally conscious and socially responsible organization, resonating with its audience and fostering a positive brand image.


While Saipem has made notable progress in its social media marketing strategy, there are areas for improvement. Firstly, the company could enhance its interactive nature by actively responding to comments, messages, and questions from followers. This two-way communication would not only strengthen the relationship between Saipem and its audience but also provide an opportunity to address concerns and provide further information.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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