Case Study: Saint-Gobain Social Media Strategy
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Introduction
Saint-Gobain, a multinational corporation headquartered in Paris, France, operates in over 70 countries worldwide. The company primarily focuses on manufacturing and distributing construction materials, such as glass, ceramics, and plastics. With a diverse range of clients spanning various industries, Saint-Gobain aims to address the needs of architects, designers, builders, and homeowners alike.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, Saint-Gobain has implemented several effective strategies to engage and connect with its target audience. Firstly, the company maintains a strong presence across various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. This approach allows them to reach different demographics and engage with stakeholders at different levels.
After: Saint-Gobain's Successful Social Media Strategy
Secondly, Saint-Gobain utilizes social media as a platform for showcasing its products and services. Through compelling visuals, videos, and informative posts, the company effectively illustrates the benefits and applications of its materials in various construction projects. This not only helps to educate clients but also promotes brand awareness.
Conclusion
Furthermore, Saint-Gobain actively encourages user-generated content on its social media channels. By featuring customer projects and testimonials, the company demonstrates real-life applications of its products and fosters a sense of community among its audience. This approach enhances credibility and trust while also encouraging potential clients to envision the possibilities with Saint-Gobain materials.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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