Case Study: RPM International Social Media Strategy

Eager to learn how RPM International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for RPM International.

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RPM International is a global leader in specialty coatings, sealants, and building materials. With headquarters in Medina, Ohio, RPM operates in over 150 countries worldwide, catering to a diverse range of clients including construction, industrial, and consumer markets.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, RPM International has successfully utilized various platforms to engage with its target audience and build a strong online presence. Here are a few commendable aspects of their social media strategy:

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After: RPM International's Successful Social Media Strategy

Firstly, RPM understands the importance of providing valuable content to their followers. Through their social media channels, they share informative articles, tips, and videos related to their products and services. This approach not only showcases their expertise but also helps their customers gain knowledge and solve problems.


Secondly, RPM actively interacts with their audience through comments, messages, and discussions. They respond promptly to customer inquiries, address concerns, and show appreciation for positive feedback. This level of engagement fosters a sense of trust and loyalty among their followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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