Case Study: RPM International Social Media Strategy
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Introduction
RPM International is a global leader in specialty coatings, sealants, and building materials. With headquarters in Medina, Ohio, RPM operates in over 150 countries worldwide, catering to a diverse range of clients including construction, industrial, and consumer markets.
Before: The Challenges of Social Media Marketing
In the realm of social media marketing, RPM International has successfully utilized various platforms to engage with its target audience and build a strong online presence. Here are a few commendable aspects of their social media strategy:
After: RPM International's Successful Social Media Strategy
Firstly, RPM understands the importance of providing valuable content to their followers. Through their social media channels, they share informative articles, tips, and videos related to their products and services. This approach not only showcases their expertise but also helps their customers gain knowledge and solve problems.
Conclusion
Secondly, RPM actively interacts with their audience through comments, messages, and discussions. They respond promptly to customer inquiries, address concerns, and show appreciation for positive feedback. This level of engagement fosters a sense of trust and loyalty among their followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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