Case Study: Royal Bank Of Canada Social Media Strategy

Eager to learn how Royal Bank Of Canada is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Royal Bank Of Canada.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Introduction:

Before: The Challenges of Social Media Marketing

The Royal Bank of Canada, commonly known as RBC, is one of the largest banks in North America and a global leader in financial services. Headquartered in Toronto, Canada, RBC has a strong presence in several countries, including the United States, the United Kingdom, and Caribbean nations. As a multinational bank, RBC caters to a diverse range of clients, including individuals, small businesses, corporations, and institutional investors.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Royal Bank Of Canada's Successful Social Media Strategy

Good Things on Social Media:

Conclusion

RBC has successfully embraced social media as a crucial component of its marketing strategy. Through its various social media platforms, such as Facebook, Twitter, Instagram, and YouTube, RBC effectively engages with its audience, providing them with valuable financial information, updates, and educational content. The bank leverages social media to showcase its commitment to innovation, sustainability, and community engagement, thereby presenting itself as a socially responsible financial institution.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video