Case Study: Rosneft Social Media Strategy

Eager to learn how Rosneft is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Rosneft.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Rosneft, one of the largest publicly traded oil companies in the world, is headquartered in Moscow, Russia. With operations spanning across multiple countries, including Russia, Iraq, Venezuela, and India, Rosneft primarily addresses clients in the energy and petrochemical industries.

Before: The Challenges of Social Media Marketing

Rosneft's social media marketing strategy manifests several positive aspects. Firstly, the company effectively utilizes various social media platforms to engage with its audience. They consistently share updates, news, and insights on LinkedIn, Twitter, and Facebook. This enables Rosneft to maintain a strong online presence and keep stakeholders informed about their activities and industry trends.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Rosneft's Successful Social Media Strategy

Furthermore, Rosneft demonstrates a commitment to corporate social responsibility through their social media efforts. They regularly share information about their sustainable practices, environmental initiatives, and community involvement. By showcasing their responsible actions and values, Rosneft builds trust with their audience and reinforces their positive image as a responsible energy company.

Conclusion

Despite these strengths, there are areas where Rosneft's social media marketing strategy could be improved. Firstly, there is limited interactivity and engagement with their audience. Encouraging two-way communication by responding to comments, questions, and messages from stakeholders would enhance their social media presence and demonstrate a genuine interest in engaging with their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video