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Case Study: Rollins Social Media Strategy

Eager to learn how Rollins is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Rollins.

Continue reading to find out!

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Introduction

Rollins is a global company specializing in pest control and prevention services. With headquarters based in Atlanta, Georgia, Rollins operates in over 70 countries, making it one of the largest pest management companies worldwide. The company caters to both residential and commercial clients, offering customized solutions to address various pest-related issues.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Rollins has demonstrated some commendable strategies. Firstly, the company actively maintains a presence on popular platforms such as Facebook, Twitter, and Instagram. Through regular posts and updates, Rollins effectively engages with its audience, providing valuable information, tips, and insights regarding pest control. By utilizing social media as a platform for education and awareness, Rollins establishes itself as a reliable source of information for customers and prospects.

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After: Rollins's Successful Social Media Strategy

In addition to informative content, Rollins leverages user-generated content on social media. They encourage customers to share their experiences, photos, and success stories related to pest management. By highlighting these stories, Rollins showcases real-life situations where their services have made a difference, building trust and credibility among both existing and potential clients.

Conclusion

Another strength of Rollins's social media strategy is their emphasis on customer interaction. The company actively responds to comments, inquiries, and feedback on their social media channels. This personalized approach enhances customer satisfaction and fosters a sense of community. Rollins also makes use of social listening, monitoring online conversations around their brand and promptly addressing any concerns or issues raised by users.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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