📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Rohm & Haas Social Media Strategy

Eager to learn how Rohm & Haas is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Rohm & Haas.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Rohm & Haas is a global chemical company that specializes in the manufacturing of innovative solutions in industries such as coatings, adhesives, and electronic materials. With its headquarters in Philadelphia, Pennsylvania, the company operates in various countries worldwide, catering primarily to industrial clients.

Before: The Challenges of Social Media Marketing

Using social media platforms as part of its marketing strategy, Rohm & Haas effectively engages and connects with its target audience. The company's presence across platforms like LinkedIn, Twitter, and YouTube allows it to build strong relationships with professionals in the chemical industry. By sharing valuable content and industry insights, Rohm & Haas establishes itself as a thought leader and a go-to resource for its audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Rohm & Haas's Successful Social Media Strategy

Rohm & Haas excels at leveraging social media to showcase its innovations and highlight success stories. Through visually appealing and informative posts, the company effectively communicates its value propositions and demonstrates the real-world applications of its products. This approach not only drives engagement but also helps build trust and credibility among potential customers.

Conclusion

While Rohm & Haas's social media efforts have been commendable, there are areas where the company can further improve its strategy. Firstly, it could enhance its engagement with followers by actively responding to comments and questions in a timely manner. This would demonstrate a commitment to customer service and foster a sense of community around the brand.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video