Case Study: Rockwool Social Media Strategy

Eager to learn how Rockwool is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Rockwool.

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Rockwool is a global company specializing in the production of advanced insulation systems made from stone wool. With its headquarters located in Denmark, Rockwool serves clients in more than 40 countries worldwide. The company primarily caters to construction and industrial sectors, providing innovative solutions for thermal, fire, and sound insulation.

Before: The Challenges of Social Media Marketing

On social media, Rockwool embraces various strategies to engage with its target audience effectively. Firstly, the company leverages platforms like Facebook, Twitter, and LinkedIn to share valuable content related to its products and industry trends. By providing educational articles, case studies, and videos, Rockwool establishes itself as a thought leader and valuable resource for its clients.

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After: Rockwool's Successful Social Media Strategy

Additionally, Rockwool actively interacts with its followers, responding to comments and inquiries promptly. This level of engagement creates a sense of trust and a closer relationship between the company and its customers. Moreover, Rockwool utilizes user-generated content to showcase successful projects and installations, further highlighting its expertise and the positive impact of its products.


While Rockwool has implemented a robust social media marketing strategy, there are still areas for improvement. Firstly, the company could focus on diversifying its content formats to better cater to different audience preferences. This could include more visual content, such as infographics or interactive videos, to convey complex information in a more engaging manner.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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