Case Study: Rockwell Collins Social Media Strategy
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Thirdly, the company encourages user-generated content. By featuring customer stories, testimonials, and photos/videos on its social media platforms, Rockwell Collins showcases the real-world applications of its solutions. This strategy not only demonstrates the value and effectiveness of its products but also encourages user engagement, enhancing brand loyalty and trust.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.