Case Study: Rocket Lab Social Media Strategy

Eager to learn how Rocket Lab is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Rocket Lab.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Rocket Lab, headquartered in Long Beach, California, is a leading aerospace company specializing in the design, development, and launch of small satellite payloads. With launch sites in New Zealand and the United States, Rocket Lab serves clients from various sectors, including government agencies, research institutions, and commercial enterprises.

Before: The Challenges of Social Media Marketing

On social media, Rocket Lab effectively utilizes various platforms to engage with its audience and promote its services. They maintain a strong presence on platforms such as Twitter, Instagram, and LinkedIn, actively sharing updates about launches, mission achievements, and technological advancements. By leveraging these channels, Rocket Lab effectively communicates its brand story and engages with space enthusiasts, potential customers, and industry partners.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Rocket Lab's Successful Social Media Strategy

Rocket Lab's social media strategy demonstrates several key strengths. Firstly, they regularly share visually captivating content, including high-quality images and videos of their rockets and launches. Such visuals help to generate excitement and capture the attention of their audience. Additionally, they make an effort to provide behind-the-scenes glimpses into the company's operations, showcasing their team, facilities, and the intricacies of their launch process. This transparent approach fosters trust and authenticity among followers, enhancing Rocket Lab's brand image.


Moreover, Rocket Lab actively engages with its audience by responding to comments, answering questions, and addressing concerns promptly. This level of interaction helps to build a sense of community and encourages meaningful conversations. They also collaborate with influencers and industry experts to further extend their reach and credibility.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video