📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Robinhood Social Media Strategy

Eager to learn how Robinhood is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Robinhood.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Robinhood is a popular commission-free investing and trading platform that has gained a significant following in recent years. With its headquarters in Menlo Park, California, Robinhood primarily targets clients in the United States. The company aims to simplify investing for everyone, particularly young and first-time investors who may have previously found the world of finance intimidating.

Before: The Challenges of Social Media Marketing

On social media, Robinhood has managed to establish a strong presence, effectively leveraging various platforms to engage with its audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Robinhood's Successful Social Media Strategy

One of Robinhood's notable achievements on social media is its ability to create a sense of community. Through its vibrant and interactive social media accounts, the company has fostered a space for investors to connect, share ideas, and learn from one another. This approach has helped build brand loyalty as users feel part of a larger investment community.

Conclusion

Additionally, Robinhood excels at providing educational content on social media. The company regularly shares informative articles, tutorials, and updates, helping users stay informed about the latest financial trends and investment strategies. By empowering its users with knowledge, Robinhood positions itself as more than just a trading platform, but as a trusted advisor in the investment space.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video