Case Study: Robertet Social Media Strategy
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Introduction
Robertet is a global fragrance and flavor company with its headquarters in Grasse, France. With over 150 years of experience in the industry, the company has established itself as a leader in the creation and production of high-quality scents and tastes. Operating in more than 50 countries, Robertet caters to a diverse range of clients including perfume houses, food and beverage manufacturers, and cosmetic companies.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Robertet has successfully embraced various strategies to engage and connect with its audience. Firstly, the company actively shares visually appealing content on platforms such as Instagram, showcasing their beautiful fragrances and flavors. This not only captivates existing customers but also attracts new ones through the power of visual storytelling.
After: Robertet's Successful Social Media Strategy
Furthermore, Robertet leverages social media to communicate its sustainability efforts. By sharing information about its commitment to sustainable sourcing and eco-friendly practices, the company not only showcases its ethical values but also connects with consumers who prioritize socially responsible brands.
Conclusion
In addition to this, Robertet effectively utilizes social media platforms to promote its collaborations and partnerships. By highlighting their collaborations with renowned perfume houses or food brands, the company not only creates excitement around its products but also taps into the existing fan bases of these partner brands, expanding its reach and visibility.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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