📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Rio Tinto Social Media Strategy

Eager to learn how Rio Tinto is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Rio Tinto.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Rio Tinto is a multinational mining and metals corporation operating in various countries, including Australia, Canada, and Mongolia. With its headquarters in London, the company primarily caters to clients in the mining, metals, and minerals industries.

Before: The Challenges of Social Media Marketing

When it comes to social media, Rio Tinto has successfully utilized various platforms to engage with its audience and promote its corporate initiatives. Through active participation on platforms like Twitter, LinkedIn, and YouTube, the company has effectively showcased its commitment to sustainability, environmental stewardship, community engagement, and safety in their operations.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Rio Tinto's Successful Social Media Strategy

Rio Tinto's social media presence is notable for sharing informative content related to their industry, including news updates, reports, and success stories. By positioning themselves as thought leaders, they establish credibility and foster engagement with stakeholders, including shareholders, employees, customers, and local communities.

Conclusion

The company has also utilized social media platforms to highlight its initiatives focused on environmental conservation, community development, and diversity and inclusion. By showcasing their efforts in these areas, Rio Tinto fosters a positive brand image and demonstrates accountability to its stakeholders.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video