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Case Study: Rio Tinto Social Media Strategy

Eager to learn how Rio Tinto is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Rio Tinto.

Continue reading to find out!



Rio Tinto is a multinational mining and metals corporation operating in various countries, including Australia, Canada, and Mongolia. With its headquarters in London, the company primarily caters to clients in the mining, metals, and minerals industries.

Before: The Challenges of Social Media Marketing

When it comes to social media, Rio Tinto has successfully utilized various platforms to engage with its audience and promote its corporate initiatives. Through active participation on platforms like Twitter, LinkedIn, and YouTube, the company has effectively showcased its commitment to sustainability, environmental stewardship, community engagement, and safety in their operations.


After: Rio Tinto's Successful Social Media Strategy

Rio Tinto's social media presence is notable for sharing informative content related to their industry, including news updates, reports, and success stories. By positioning themselves as thought leaders, they establish credibility and foster engagement with stakeholders, including shareholders, employees, customers, and local communities.


The company has also utilized social media platforms to highlight its initiatives focused on environmental conservation, community development, and diversity and inclusion. By showcasing their efforts in these areas, Rio Tinto fosters a positive brand image and demonstrates accountability to its stakeholders.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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