Case Study: Rheinmetall Social Media Strategy

Eager to learn how Rheinmetall is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Rheinmetall.

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Rheinmetall is a multinational technology group that specializes in defense and automotive sectors. With its headquarters in Germany, Rheinmetall operates in various countries across Europe, North America, and Asia. The company primarily caters to clients in the defense industry, supplying equipment, systems, and services for military purposes, as well as automotive components and defense electronics.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Rheinmetall presents several positive aspects. Firstly, the company effectively utilizes platforms like Twitter, Facebook, and LinkedIn to engage with its target audience. By regularly posting updates, news, and insights about its products and services, Rheinmetall keeps its followers informed and engaged.

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After: Rheinmetall's Successful Social Media Strategy

Additionally, Rheinmetall actively shares media content, such as photos and videos showcasing its latest technologies and innovations. This not only helps in creating brand awareness but also demonstrates the company's expertise and capabilities to its followers.


Furthermore, Rheinmetall leverages social media as a platform for recruitment and talent acquisition. By promoting career opportunities and highlighting employee experiences, the company effectively attracts potential candidates and fosters a positive employer brand image.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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